“This was an amazing experience, the sister network was beautiful, learn from leaders in the industry was priceless, so many great things I got out of this program.”
When you’re a business owner, it’s easy to feel like you’re in it alone. But the truth is, there are scores of other women who are facing the same challenges as you. That’s why it’s so important to find your affinity group—a supportive community of like-minded individuals who can provide advice, encouragement, and opportunities for growth. Here’s why every African-American woman-owned business needs an affinity group.
The Power of Shared Experience
An affinity group is a powerful thing because it gives you access to the combined wisdom of everyone in the group. When you join forces with other women who are going through the same thing as you, you can pool your resources and knowledge to come up with solutions that none of you could have thought of on your own. Affinity groups provide a space for open communication and collaboration, which is essential for any business owner who wants to grow and succeed.
A Source of Support and Encouragement
In addition to offering practical advice, an affinity group can also be a source of emotional support. Let’s face it, running a business is tough, and there are going to be days when you feel like giving up. But when you have a group of strong, successful women in your corner cheering you on, it’s a lot easier to stay motivated and focused on your goals. On days when you’re feeling down, they’ll be there to lift you up—and vice versa. Moreover, because they understand what you’re going through, they can offer empathy and compassion that non-business owners simply cannot provide. Like why you’re staying up until 1 working on proposals or how stressful it can be to make payroll.
Increased Opportunities for Growth
As a member of an affinity group, you’ll also have access to opportunities that would otherwise be out of reach. It’s about collaboration. One of you has an expansive social presence. Another is in with corporations across the country. You can swap access to influencers to grow your business and customer base.
If you’re an African-American woman-owned business owner who employs 10 or fewer employees, finding an affinity group should be at the top of your to-do list. There are tons of benefits from being part of such a community —from referrals, notification of opportunities to emotional support on days when you feel like giving up. Surround yourself with other strong, successful women and watch your business attract, engage and serve clients and customers!
This was an amazing experience, the sister network was beautiful, learn from leaders in the industry was priceless, so many great things I got out of this program.
“Capabilities Statement was POWERFUL. I saw great examples and so I need to rework my statement. And “Melanie had high energy and engagement for 3 straight hours…AMAZING!” -Wendi Brown